Project Overview

A fence contractor in California needed a fast, modern, and SEO-optimized website to replace an outdated platform that wasn’t converting.

Objectives

1. Create a high-performance website showcasing residential and commercial projects.
2. Optimize for local keywords and integrate lead-capture forms.
3. Reduce bounce rate and improve conversion tracking.

Scope of Work

• Designed and built a custom Elementor site with quote-request automation.
• Created 8 city-specific SEO landing pages.
• Added Google Analytics, GA4, and form-tracking integrations.
• Wrote optimized content for service types (wood, iron, vinyl, chain-link).

Results

• Site speed improved from 58 to 97 (PageSpeed).
• +220% increase in organic traffic in 3 months.
• 2.3× more quote requests after launch.