Project Overview

The client’s legacy store struggled with slow load times, complex navigation, and poor product discoverability. They required a scalable e-commerce solution capable of handling thousands of SKUs, advanced filtering, and integration with automated inventory and fulfillment systems.

Objectives

1. Migrate the existing e-commerce infrastructure to Shopify without downtime.
2. Improve site architecture for SEO and user experience.
3. Integrate real-time inventory synchronization and automated collections.
4. Reduce bounce rate and increase average session duration.
5. Build a foundation for future PPC and email marketing campaigns.

Scope of Work

• Developed a custom Shopify theme with optimized Liquid templates for high-volume catalogs.
• Implemented Shopify Collections automation using metafields and tags for dynamic product grouping.
• Integrated inventory APIs for live stock updates from multiple warehouses.
• Created a smart search and filtering system with predictive product suggestions.
• Added structured data and schema markup to all products for SEO.
• Connected Google Merchant Center and Klaviyo for remarketing and automated abandoned-cart recovery.
• Compressed and lazy-loaded over 10,000 product images to improve Core Web Vitals.

Results

• Site speed improved by 73% (LCP reduced from 4.8 s to 1.3 s).
• Organic visibility up 162% within 90 days of launch.
• Average session duration increased by 41%.
• Bounce rate reduced by 36%.
• Seamless catalog automation saved the client 15 + hours per week in manual updates.

Tools Used

Shopify Plus, Liquid code, Klaviyo, Google Merchant Center, SEMrush, Hotjar, and Google Analytics 4.