Project Overview

An electrician serving Fort Lauderdale and surrounding areas struggled with limited local visibility and inconsistent leads.

Objectives

1. Improve Google Business Profile rankings across a 30-mile radius.
2. Generate steady residential and commercial service inquiries.
3. Increase conversion rate from organic traffic.

Scope of Work

• Optimized service pages for primary keywords (electrical repair, panel upgrade, lighting installation).
• Built 60+ local citations and fixed NAP inconsistencies.
• Implemented heatmap tracking to measure ranking growth.
• Added service-area schema and image geotags.

Results

• Ranked in top 3 map pack for 12 service keywords.
• Monthly inbound leads grew from 18 to 67 in 90 days.
• +135% organic traffic increase.

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