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Email Marketing

Our team developed a complete email automation system for an online beauty retailer, boosting repeat purchases by 19% and recovering one in every three abandoned carts through personalized Klaviyo flows.

Client • 

E-commerce Brand, Florida

Category • 

Email Marketing

Project Overview

An online retailer in the beauty and wellness niche needed to retain customers and boost repeat purchases using automated email flows.

Objectives

  1. Implement email marketing automation to recover abandoned carts.
  2. Increase customer lifetime value (CLV).
  3. Improve engagement through segmentation.

Scope of Work

  • Built 7 Klaviyo automation flows (welcome, cart recovery, post-purchase, re-engagement).
  • Designed custom branded templates.
  • Integrated analytics dashboards for open rate, CTR, and revenue tracking.

Results

  • 32% of abandoned carts recovered.
  • 19% increase in repeat purchases.
  • 38% average email open rate.
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