Project Overview

A hospitality group in New York City with eight vegan restaurants needed to unify its digital marketing efforts. Their online visibility was fragmented, ad spend was inconsistent, and campaigns weren’t leveraging seasonal or location-based traffic effectively.

Objectives

1. Build and manage a high-performance paid campaign system across Google and Meta.
2. Reduce cost per lead while increasing conversions for reservations and catering.
3. Centralize analytics across all restaurant locations.

Scope of Work

• Created and optimized Google Ads + Meta Ads campaigns for 8 locations.
• Designed high-converting landing pages with integrated Resy and DoorDash links.
• Implemented conversion tracking for online orders and phone calls.
• Conducted weekly keyword refinement and budget reallocation.
• Added remarketing campaigns using dynamic creative optimization.

Results

• 42% reduction in average CPC.
• +118% growth in calls and form submissions within 60 days.
• Over 1.3M impressions across campaigns, with 9.8% average CTR.

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